DISCIPLINES
Art Direction + Design
Concept Development
Digital Compositing
Creative Strategy
Web Development
Online Ads

STUDIO
55 Washington St.
Suite #451
Brooklyn, NY 11201
1 (201) 430 7043
info@pixod.com
 
Shortomatic
Monday, January 31, 2011

Earlier this month, we began working with the team at shortomatic.com to help upgrade their UI and the logic behind their online customizer. Shortomatic provides customers with on-demand custom boardshorts that are of a higher quality than most POD sites. We were introduced to the brand last month and found their offering quite unique.






Our primary task was to improve the customizer logic which allows users to upload their own graphics, then modify their image (crop, scale, rotate) and produce an original short. The shorts they receive in the mail, must reflect the onscreen mockup as closely as possible. Producing a 2D representation of the final product meant visually accommodating for cut and sew restrictions, as well as maintaining proper coordinates and angles as the user dragged and rotated their image.

The latter took us back to math class a bit, but ultimately produced a more accurate reflection of the users expectation and final pattern production.