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Denim & Chrome
Wednesday, August 18, 2010

This Fall we began working with our director of photography Darius Vick on a personal photo series titled "Denim & Chrome". The series documents the evolution of black bikers in America, chronicling their lifestyle and influence on modern pop culture. After weeks of sorting through photos with Vick and footage by director Calvan Fowler its now time for some design and direction. The D&C identity, book design and promotional materials are now in production — here's a peek at the look and feel.














As early as the 1940s, war veterans formed motorcycle clubs like the Space Riders as a way to continue the brotherhood of soldiering in the civilian world. Members of the club wore matching outfits adorned with western patterned shirts and trousers seamed with piping. Today, a new breed of biker exists. They are lawyers, doctors, barbers and photographers. These bikers sport designer jeans and premium footwear.

Photographer Darius Vick will give outsiders an exclusive look at the modern day biker and introduce a new face to the culture.